Speakers 2026 · Copenhagen Conversion Conference

copenhagen
March 17 · 2026

The speakers (so far)

Single track conference, all in english

Conversionboost Conference Copenhagen, March 17, 2026
Experimentation & Conversion optimisation Event
from 9am to 6 pm

Sofia Staaf

CRO & Experimentation Consultant at CROadvisory & ConversionHub

Sofia Staaf is a highly experienced expert in CRO, Experimentation, and Personalization, with over 11 years of experience helping organizations turn data into growth.

As a consultant at CROadvisory and ConversionHub, she has guided numerous companies in building scalable experimentation programs and data-driven cultures.

Passionate about understanding user behavior, Sofia applies a simple yet powerful approach, Data → Insight → Action, to create seamless and motivating user experiences.

She has held senior CRO roles at Coop Sverige, Tre, and Ving, and serves as an advisor to the AI startup Bubbi.ai. As a speaker and educator, she makes complex data concepts clear and inspires more talented people to join the world of experimentation.

Valentin Radu

CEO, Omniconvert

Valentin Radu is the mind behind the AI CRO Benchmark, an AI-powered audit based on insights from 120+ CRO experts. It tells >3,000+ websites what’s wrong with their UX, accessibility, data tracking hygiene + customer sentiment, in <15 minutes. It finds friction, calls out bad UX, and surfaces test ideas that aren’t just wishful thinking.

Valentin also wrote the actual book on making customers stay: The CLV Revolution. It’s a bestseller, presumably because “how to stop people from dumping me” is a timeless eCommerce problem.

He is also a chronic founder, having launched four companies (still experimenting with Omniconvert, the experimentation platform). He treats these businesses as his own private test labs: Real-world playgrounds to design, run, and scale experiments that would make a normal CFO’s eye twitch.

Sanne Abrahamsson

Digital Team Lead, Lomax

Sanne Maach Abrahamsson is Team Lead in the Digital department at Lomax, where she is responsible for Site Management as well as CRO and UX.

Her work centers on driving e-commerce growth through experimentation and user-centered design. Together with her team, she has built a mature and strategic experimentation program and is currently developing and strengthening the company’s UX/UI setup.

Over the past three years, Sanne has led a journey toward becoming more user-centric and data-driven in decision making. A key focus of her role is to mature both mindset and practices in that direction.

She is passionate about bridging user needs and business goals, and about making CRO and UX visible, actionable, and valuable across the organization.

Alun Lucas

Managing Director, Zuko Analytics

Alun runs Zuko Analytics, a platform that helps companies figure out why people start their forms… and then give up halfway through.

He’s spent years deep in the weird world of user behaviour and conversion data, turning “why did they abandon?” into “oh, that’s why.”

At Conversionboost, he’ll share what thousands of broken forms have taught him about friction, psychology, and patience.

Nicolai Høg

Senior Director of SEO, CRO & UX, WPP Media

Formally, I am the Senior Director of SEO, CRO & UX at WPP Media. But really, I am just a nerd – manically passionate about optimising websites and digital experiences through understanding what’s wrong and learn how to improve it.

I have tested and improved the digital presence for some of the biggest Danish and global brands for the past 10 years, and posted more than 700 times on LinkedIn to reach 5.2M sets of eyes on topics like CRO, AI, and advertising.