8 speakers • 200 participants • Food and drinks included • single track in english • Post conference hangout with drinks
Sanne Abrahamsson
Digital Team Lead
Lomax A/S
Valentin Radu
Founder of CRObenchmark
Author of The CLV Revolution
Sofia Staaf
CRO & Experimentation Consultant
CROadvisory & ConversionHub
Steen Rasmussen
Digital Fixer
(and analytics hero we might add)
Nicolai Høg
Senior Director of SEO, CRO & UX
WPP Media
Alun Lucas
Managing Director
Zuko Analytics
Case
It's on its way
CRO Hero
We'll add one more
Ole Gregersen
Your conversionboost host
CRO Lead @ Impact Commerce
Master CRO Strategies and Growth Frameworks
Get inspired by cutting-edge conversion optimization tactics essential for digital success in 2026 — from advanced A/B and multivariate testing to optimizing product experiences, decoding customer psychology, and designing persuasive journeys that boost conversions.
Do’s and don’ts in experimentation and testing
Learn how to structure impactful experiments, analyze results with precision, and apply evidence-based insights to confidently drive growth and performance across your digital channels.
Become data-driven and evidence-based. Learn to minimize risk.
Unlock the power of data science, machine learning, and AI-driven analytics to uncover opportunities, forecast trends, and accelerate your business transformation.
Meet the CROmmunity of the industry
This is where we meet to share our challenges, wins and battles. Conversionboost is the only CRO and experimentation event of Denmark.
Master CRO Strategies and Growth Frameworks
Explore Next-Generation Experimentation and Testing
Harness Data, AI, and Predictive Analytics for your business
Meet with the CROmmunity of our industry
8.00
Doors open · Pick up that name tag
9.00
Start of the show: We are Heros
Ole Gregersen
9.15
The Experimentation Mindset: How We Excel at Websites but Overlook Our Organization
Ruben de Boer
9.55
The Unexpected Bonus to Your Experimentation Program
Lucia van den Brink
10.35
First break · Let's meet the CROmmunity
11.00
Experimentation AI: A New Kind of Intelligence
Craig Sullivan
11.40
From Zero to Optimised: GANNI's CRO Evolution Story
Monika Tamics with Anders Skaarup
12.10
Lunchtime and Networking
13.00
Welcome Back, Heros of Experimentation
Ole Gregersen
13.10
From Interest to Conversion: 5 Experiments that Made an Impact
Andreas Cederblad
13.40
Design for Impact: Rally Your Team Around a Process that Drives Growth
Erin Weigel
14.20
Afternoon Break · Recharge!
14.50
How Always-Be-Testing Make the Peak Work
Simon Willer
15.20
Rethinking Marketing Analytics in 2025:
Aligning Insights, Intent, and Impact
Juliana Jackson
Founded, organised and hosted by Ole Gregersen with DI Handel.
© Conversionboost 2013-2025
Event location:
Industriens Hus.
Rådhuspladsen.
H.C Andersens Boulevard. 18,
1553 København.
Ticket sales handled by Optuner.
CVR: DK21024341