copenhagen
March 17 · 2026
conversion
boost 2026
The #1 Danish event about CRO and experimentation
Copenhagen, March 17th
EARLY BIRD - save €100 if you secure your ticket now.
Full day conference with lunch and drinks, only €379 + VAT
(Group discounts, sponsorships and NGO price apply too, reach out to us)
8 speakers • 200 participants • Food and drinks included • single track in english • Post conference hangout with drinks
Evidence beats opinion. We know. We've tested it!
to make shure they perform as expected.
Conference topics
Grow business through better and faste decision-making
Get inspired by cutting-edge conversion optimization tactics essential for digital success in 2026 — from advanced A/B and multivariate testing to optimizing product experiences, decoding customer psychology, and designing persuasive journeys that boost conversions.
Do’s and don’ts in experimentation and testing
Learn how to structure impactful experiments, analyze results with precision, and apply evidence-based insights to confidently drive growth and performance across your digital channels.
Minimize risk: Become data-driven and evidence-based.
Unlock the power of data science, machine learning, and AI-driven analytics to uncover opportunities, forecast trends, and accelerate your business transformation.
Meet the CROmmunity of the industry
This is where we meet to share our challenges, wins and battles. Conversionboost is the only CRO and experimentation event of Denmark.
Speakers of 2026
Ready to help you GROW your business, FASTER
Sanne Abrahamsson
Digital Team Lead
Lomax A/S
Valentin Radu
Founder of CRObenchmark
Author of The CLV Revolution
Sofia Staaf
CRO & Experimentation Consultant
CROadvisory & ConversionHub
Camila Dutzig
Senior UX Designer
EQOM Group
Nicolai Høg
Senior Director of SEO, CRO & UX
WPP Media
Alun Lucas
Managing Director
Zuko Analytics
Steen Rasmussen
Digital Fixer
(and analytics hero we might add)
Case
It's on its way
Ole Gregersen
Your conversionboost host
CRO Lead @ Impact Commerce
With great support from
Founded and arranged by
Ole Gregersen
Full day conference incl. lunch and drinks
Register before February 17th and save 100 EUR
the venue
Industriens Hus · Rådhuspladsen · Copenhagen
Slap bang in the middle of town. Easy to get to by train and metro. And the food is great too.
This was the agenda in March 2025...
8.00
Doors open · Pick up that name tag
9.00
Start of the show: We are Heros
Ole Gregersen
Your Conversionboost Host
9.15
The Experimentation Mindset: How We Excel at Websites but Overlook Our Organization
Ruben de Boer
Lead Conversion Manager at Online Dialogue
9.55
The Unexpected Bonus to Your Experimentation Program
Lucia van den Brink
Experimentation Enthusiast & Consultant
10.35
First break · Let's meet the CROmmunity
11.00
Experimentation AI: A New Kind of Intelligence
Craig Sullivan
Optimiser of everything
11.40
From Zero to Optimised: GANNI's CRO Evolution Story
Monika Tamics with Anders Skaarup
Digital Product Director at GANNI
12.10
Lunchtime and Networking
13.00
Welcome Back, Heros of Experimentation
Ole Gregersen
Still your host
13.10
From Interest to Conversion: 5 Experiments that Made an Impact
Andreas Cederblad
Growth Manager at Husqvarna
13.40
Design for Impact: Rally Your Team Around a Process that Drives Growth
Erin Weigel
Author of "Design for Impact". Principal Designer
14.20
Afternoon Break · Recharge!
14.50
How Always-Be-Testing Make the Peak Work
Simon Willer
Director E-Commerce Nordics, Elkjop
15.20
Rethinking Marketing Analytics in 2025:
Aligning Insights, Intent, and Impact
Juliana Jackson
Associate Director Data and Digital Experience at Monks
16.00
CROmmunity drinks in the atrium by Sitespect
Founded, organised and hosted by Ole Gregersen with DI Handel.
© Conversionboost 2013-2026
Event location:
Industriens Hus.
Rådhuspladsen.
H.C Andersens Boulevard. 18,
1553 København.
Ticket sales handled by Optuner.
CVR: DK21024341