conversion

boost 2025

Copenhagen Conference March 18th

February offer: 60 EUR off

8 speakers  •  200 participants  •  12th year going  •  single track in english  •  Post conference hang out

Insights, inspiration and networking

Conference topics

Unlock CRO Best Practices and Strategies
Be inspired by the use of proven techniques and strategies that are critical for online success, including methods for A/B testing, optimizing product pages, understanding the psychology of your customers, and crafting persuasive elements that drive sales.

Dive into Experimentation and Testing Methodologies
Gain knowledge on how to design robust experiments, accurately interpret results, and make confident, data-driven decisions that can significantly improve your online store’s performance.

Leverage Analytics, Data Science, and AI for eCommerce
Harness the potential of analytics, data science, and AI to transform your business. 

Implement Personalization and Behavioral Targeting
Elevate your eCommerce strategy with personalization and behavioral targeting techniques that resonate with your audience.

8 speakers

Single track, all in english

Erin Weigel

Erin Weigel

Author of "Design for Impact". Principal Designer

CASE

Julia Paulsen

Director E-Commerce Nordics, Elkjop

Ruben de Boer

Lead Conversion Manager at Online Dialogue

Lucia van den Brink

Experimentation Enthusiast & Consultant

CASE

Monika Tamics foto

Monika Tamics

Digital Product Director, GANNI

Craig Sullivan

Optimiser of everything

Juliana Jackson

Juliana Jackson

Associate Director Data and Digital Experience at Monks

CASE

Andreas Cederblad, Growth Manager at Husqvarna

Andreas Cederblad

Growth Manager at Husqvarna

conference partners

founded and arranged by

Ole Gregersen

with DI Handel

February offer: 60 EUR off

(full price is €479 + VAT)

the venue

Industriens Hus · Rådhuspladsen · Copenhagen

Slap bang in the middle of town. Easy to get to by train and metro. And we do great food too.

agenda

8.00

Doors open · Pick up that name tag

9.00

Start of the show: We are the heros

CRO specialist Ole Gregersen, Optuner

Ole Gregersen

Your Conversionboost Host

9.20

The Experimentation Mindset: How We Excel at Websites but Overlook Our Organization

Ruben-kopi

Ruben de Boer

Lead Conversion Manager at Online Dialogue

10.00

More winning experiments by embracing diversity

Lucia

Lucia van den Brink

Experimentation Enthusiast & Consultant

10.40

First break · Let's meet the CROmmunity

11.00

Experimentation AI: A new kind of intelligence

craigphoto

Craig Sullivan

Optimiser of everything

11.40

From Zero to Optimised: GANNI's CRO Evolution Story

Monika Tamics foto

Monika Tamics with Anders Skaarup

Digital Product Director at GANNI

12.10

Lunch in the atrium, yum!

13.10

Husqvarna case

Andreas Cederblad, Growth Manager at Husqvarna

Andreas Cederblad

Growth Manager at Husqvarna

13.40

Design for Impact: Rally Your Team Around a Process that Drives Growth

Erin Weigel

Erin Weigel

Author of "Design for Impact". Principal Designer

14.20

Afternoon break · Recharge!

14.50

How AI and Always-Be-Testing make the Peak work

julia-kopi

Julia Paulsen with Simon Willer

Director E-Commerce Nordics, Elkjop

15.20

Rethinking Marketing Analytics in 2025:
Aligning Insights, Intent, and Impact

Juliana Jackson

Juliana Jackson

Associate Director Data and Digital Experience at Monks

16.00

CROmmunity drinks in the atrium by Sitespect

Founded, organised and hosted by Ole Gregersen with DI Handel.

© Conversionboost 2013-2024

Event location:
Industriens Hus.
Rådhuspladsen.
H.C Andersens Boulevard. 18,

1553 København.

Ticket sales handled by Optuner.
CVR: DK21024341