8 speakers • Networking • Food and drinks included • single track in english • Post conference hangout with drinks
Grow business through better and faste decision-making
Get inspired by cutting-edge conversion optimization tactics essential for digital success in 2026 — from advanced A/B and multivariate testing to optimizing product experiences, decoding customer psychology, and designing persuasive journeys that boost conversions.
Do’s and don’ts in experimentation and testing
Learn how to structure impactful experiments, analyze results with precision, and apply evidence-based insights to confidently drive growth and performance across your digital channels.
Minimize risk: Become data-driven and evidence-based.
Unlock the power of data science, machine learning, and AI-driven analytics to uncover opportunities, forecast trends, and accelerate your business transformation.
Meet the CROmmunity – how do THEY use AI?
It’s out there. It’s the talk of the town. Let’s share how we use it in our business.
Sanne Abrahamsson
Digital Team Lead
Lomax A/S
Valentin Radu
Founder of CRObenchmark
Author of The CLV Revolution
Sofia Staaf
CRO & Experimentation Consultant
CROadvisory & ConversionHub
Steen Rasmussen
Digital Fixer
(and web analytics hero)
Camila Dutzig
Senior UX Designer
EQOM Group
Nicolai Høg
Senior Director of SEO, CRO & UX
WPP Media
Alun Lucas
Managing Director
Zuko Analytics
Ole Gregersen
CRO Lead @ Impact Commerce
- and your host of the day
8.15
Doors open · Just find your name tag and you are good to go
9.00
Start of the show: The Fight is On!
Ole Gregersen
9.20
From Insight to Impact: Key Components of a Scalable Experimentation Program
Sofie Staaf
10.00
RIP ‘This Probably Works’: When Channels Finally Test Together.
Nicolai Høg
10.40
First break · Let's meet the CROmmunity
11.10
Entering the Ring: Fighting for CRO Maturity
Sanne Abrahamsson
11.50
The Future of Forms: Where We’re Going, We Don’t Need Forms...
Alun Lucas
12.30
Lunchtime and Networking
13.30
Networking and CROmmunity Hive Session
Ole Gregersen
14.00
Context-Aware Experimentation: Multi-Source Data for Better Experiments
Valentin Radu
14.40
Afternoon Break · Recharge!
15.10
Decision Theater: A play in three acts
Steen Rasmussen
15.50
From Specs to Sensations: How Emotion Drives Conversion
Camila Dutzig
16.30
Hang out hour: CROmmunity drinks
© Conversionboost 2013-2026
Event location:
Industriens Hus.
Rådhuspladsen.
H.C Andersens Boulevard. 18,
1553 København.
Ticket sales handled by Optuner.
CVR: DK21024341