copenhagen
March 18 · 2025
8 speakers
Single track conference, all in english
Conversionboost Conference Copenhagen, March 18, 2025
Experimentation & Conversion optimization
Event
from 9am to 6 pm
The Experimentation Mindset:
How We Excel at Websites but Overlook Our Organization
In Ruben´s keynote, discover how to extend the experimentation mindset beyond websites and optimize organizational culture, stakeholder relationships, and internal collaboration for long-term success. Using change management models, you will learn how to grow the experimentation culture of your organization.
As a Lead CRO Manager and consultant at Online Dialogue with over 15 years of experience in data and optimization, Ruben has the pleasure of working with great people on great (digital) products daily.
He has helped many organizations improve their CRO / experimentation culture, strategy, skills, and processes, including Vodafone, eBay, RTL, Wehkamp, I amsterdam, and DPG Media.
He is also a bestselling instructor on Udemy with 16,000+ students, helping people worldwide to learn and excel in CRO for affordable prices. As an experienced speaker, he loves presenting about experimentation culture, change management, conversion rate optimization, and personal growth.
More winning experiments by embracing diversity
Want be better at solving the problems you find in your research & data? Learn to leverage the power of diversity within your organization to elevate experiment win-rates, run a more holistic program and help your company or business thrive.
Lucia built her first webshop at 11 years old. Now she runs an agency called Increase Conversion Rate.com. She has run over 700+ experiments worldwide, on 20M visitors for startups and 1B brands.
Erin Weigel
Erin Weigel delivers impactful, user-centric products and tells stories about how she does it.
Her career started in customer service when she worked retail and waited tables. This experience developed her service mindset, which guides her unique design approach.
She has A/B tested thousands of design changes at Booking.com, the world’s largest online travel website, where she worked as Principal Designer for 9 years. Her specialties are Conversion Design and building experimentation cultures. She recently published Design for Impact: Your Guide to Designing Effective Product Experiments, published by Rosenfeld Media.
Juliana Jackson
Juliana Jackson is a digital strategist with a strong focus on AI-driven analytics, customer value optimization, and digital experience. As the Associate Director of Data & Digital Experience at Monks, she has led transformative projects for brands like Starbucks EMEA and many others.
She is a passionate advocate for integrating AI into marketing and product growth, and has integrated the use of machine learning tools for customer voice analysis and search query alignment. She brings over a decade of experience in blending data, UX, and storytelling to help businesses understand and engage their audiences effectively.
In addition to her role at Monks, Juliana is the co-host of the Standard Deviation Podcast, where she shares her expertise on analytics, experimentation, and emerging trends in AI, empowering others to adopt actionable and innovative approaches in the digital space.
How AI and ABT make the Peak work
ECom Director of the biggest retail site in the Nordics, Julia Paulsen, will be providing a Sneak Peak – or Post Mortum – on how Elkjøp, Elgiganten and Gigantti nailed the Black Weeks with A/B testing with their personalized “Jørgen Customer Journey” making both business and Jørgen (The Customer) very happy 🙂
Julia Paulsen is a tech and data enthusiasts, author of the book “WOW: Smells like team spirit. Your practical guide to agile and all that buzz”, Board Member at Viking Footwear, MACH Alliance Ambassador and recognized Digital leader talent.
Her motto is “what you can’t measure doesn’t exist” and she lives by this by continuously testing, basing decisions on data, not assumptions, and always focusing on the customer.
Currently she is working as Director of eCom Nordics at Elkjøp and pushing the Coaching Leadership further with experience from my previous roles as Head of Marketing and Digital Sales at Aprila Bank, Head of Digital Sales and Service at DNB, Director of Digital Strategy at Telenor Digital and Brand Manager of Nordics at the ecommerce giant Zalando.
Craig Sullivan
With over 20 years of experience in CRO, UX, and Experimentation, Craig Sullivan is an industry leader in optimization and AI-driven workflows. His work in practically applying qual & quant research to experiments has led to over £5B in revenue uplift for his clients.
Craig is a speaker, coach and consultant for top agencies and organisations worldwide, specialising in Data, Experimentation Programs, Applied AI and Ideation.
Monika Tamics
Customer-obsessed, app-loving, and highly motivated product lead with 17 years of cross-sector experience in e-commerce, retail, and media.
Monika’s career spans luxury brands like Burberry, Selfridges, and Net-a-Porter, as well as fast fashion with ASOS, alongside ventures into media with Formula 1, home decor, and beauty at Charlotte Tilbury.
Experienced in leading cross-functional teams to develop product vision and deliver customer-centric digital products and experiences.
with great support from
founded and arranged by
Ole Gregersen
with DI Handel
early bird price · € 329
for the rest of the year (full price € 479 + VAT)
Founded, organised and hosted by Ole Gregersen with DI Handel.
© Conversionboost 2013-2024
Event location:
Industriens Hus.
Rådhuspladsen.
H.C Andersens Boulevard. 18,
1553 København.
Ticket sales handled by Optuner.
CVR: DK21024341