Speakers 2025 · Copenhagen Conversion Conference

copenhagen
March 18 · 2025

7 speakers

Single track conference, all in english

Conversionboost Conference Copenhagen, March 18, 2025 
Experimentation & Conversion optimization Event
from 9am to 6 pm

Erin Weigel

Erin Weigel delivers impactful, user-centric products and tells stories about how she does it.
Her career started in customer service when she worked retail and waited tables. This experience developed her service mindset, which guides her unique design approach.
She has A/B tested thousands of design changes at Booking.com, the world’s largest online travel website, where she worked as Principal Designer for 9 years. Her specialties are Conversion Design and building experimentation cultures. She recently published Design for Impact: Your Guide to Designing Effective Product Experiments, published by Rosenfeld Media.

Erin Weigel

Author of "Design for Impact". Principal Designer

Lucia van den Brink

Lucia built her first webshop at 11 years old. Now she runs an agency called Increase Conversion Rate.com.

She has run over 700+ experiments worldwide, on 20M visitors for startups and 1B brands.

Lucia van den Brink

Experimentation Enthusiast & Consultant

Ruben de Boer

As a Lead CRO Manager and consultant at Online Dialogue with over 15 years of experience in data and optimization, Ruben has the pleasure of working with great people on great (digital) products daily.

He has helped many organizations improve their CRO / experimentation culture, strategy, skills, and processes, including Vodafone, eBay, RTL, Wehkamp, I amsterdam, and DPG Media.

He is also a bestselling instructor on Udemy with 16,000+ students, helping people worldwide to learn and excel in CRO for affordable prices. As an experienced speaker, he loves presenting about experimentation culture, change management, conversion rate optimization, and personal growth.

Ruben de Boer

Lead Conversion Manager at Online Dialogue

Julia Paulsen

Julia Paulsen is a tech and data enthusiasts, author of the book “WOW: Smells like team spirit. Your practical guide to agile and all that buzz”, Board Member at Viking Footwear, MACH Alliance Ambassador and recognized Digital leader talent.

Her motto is “what you can’t measure doesn’t exist” and she lives by this by continuously testing, basing decisions on data, not assumptions, and always focusing on the customer.

Currently she is working as Director of eCom Nordics at Elkjøp and pushing the Coaching Leadership further with experience from my previous roles as Head of Marketing and Digital Sales at Aprila Bank, Head of Digital Sales and Service at DNB, Director of Digital Strategy at Telenor Digital and Brand Manager of Nordics at the ecommerce giant Zalando.

Julia Paulsen

Director E-Commerce Nordics, Elkjop

Craig Sullivan

With over 20 years of experience in CRO, UX, and Experimentation, Craig Sullivan is an industry leader in optimization and AI-driven workflows. His work in practically applying qual & quant research to experiments has led to over £5B in revenue uplift for his clients.

Craig is a speaker, coach and consultant for top agencies and organisations worldwide, specialising in Data, Experimentation Programs, Applied AI and Ideation.

Craig Sullivan

Optimiser of everything

Juliana Jackson

Juliana Jackson is a digital strategist with a strong focus on AI-driven analytics, customer value optimization, and digital experience. As the Associate Director of Data & Digital Experience at Monks, she has led transformative projects for brands like Starbucks EMEA and many others.

She is a passionate advocate for integrating AI into marketing and product growth, and has integrated the use of machine learning tools for customer voice analysis and search query alignment. She brings over a decade of experience in blending data, UX, and storytelling to help businesses understand and engage their audiences effectively.

In addition to her role at Monks, Juliana is the co-host of the Standard Deviation Podcast, where she shares her expertise on analytics, experimentation, and emerging trends in AI, empowering others to adopt actionable and innovative approaches in the digital space.