copenhagen
March 18 · 2025
Insights, inspiration and networking
Conference topics
Unlock CRO Best Practices and Strategies
Be inspired by the use of proven techniques and strategies that are critical for online success, including methods for A/B testing, optimizing product pages, understanding the psychology of your customers, and crafting persuasive elements that drive sales.
Dive into Experimentation and Testing Methodologies
Gain knowledge on how to design robust experiments, accurately interpret results, and make confident, data-driven decisions that can significantly improve your online store’s performance.
Leverage Analytics, Data Science, and AI for eCommerce
Harness the potential of analytics, data science, and AI to transform your business.
Implement Personalization and Behavioral Targeting
Elevate your eCommerce strategy with personalization and behavioral targeting techniques that resonate with your audience.
8 speakers
Single track, all in english
Erin Weigel
Author of "Design for Impact". Principal Designer
CASE
Simon Willer
Director E-Commerce, Elgiganten
Ruben de Boer
Lead Conversion Manager at Online Dialogue
Lucia van den Brink
Experimentation Enthusiast & Consultant
CASE
Monika Tamics
Digital Product Director, GANNI
Craig Sullivan
Optimiser of everything
Juliana Jackson
Associate Director Data and Digital Experience at Monks
CASE
Andreas Cederblad
Growth Manager at Husqvarna
Come meet your future experimentation partners
founded and arranged by
Ole Gregersen
with DI Handel
Full day conference + lunch
the venue
Industriens Hus · Rådhuspladsen · Copenhagen
Slap bang in the middle of town. Easy to get to by train and metro. And we do great food too.
agenda
8.00
Doors open · Pick up that name tag
9.00
Start of the show: We are Heros
Ole Gregersen
Your Conversionboost Host
9.15
The Experimentation Mindset: How We Excel at Websites but Overlook Our Organization
Ruben de Boer
Lead Conversion Manager at Online Dialogue
9.55
The Unexpected Bonus to Your Experimentation Program
Lucia van den Brink
Experimentation Enthusiast & Consultant
10.35
First break · Let's meet the CROmmunity
11.00
Experimentation AI: A New Kind of Intelligence
Craig Sullivan
Optimiser of everything
11.40
From Zero to Optimised: GANNI's CRO Evolution Story
Monika Tamics with Anders Skaarup
Digital Product Director at GANNI
12.10
Lunchtime and Networking
13.00
Welcome Back, Heros of Experimentation
Ole Gregersen
Still your host
13.10
From Interest to Conversion: 5 Experiments that Made an Impact
Andreas Cederblad
Growth Manager at Husqvarna
13.40
Design for Impact: Rally Your Team Around a Process that Drives Growth
Erin Weigel
Author of "Design for Impact". Principal Designer
14.20
Afternoon Break · Recharge!
14.50
How Always-Be-Testing Make the Peak Work
Simon Willer
Director E-Commerce Nordics, Elkjop
15.20
Rethinking Marketing Analytics in 2025:
Aligning Insights, Intent, and Impact
Juliana Jackson
Associate Director Data and Digital Experience at Monks
16.00
CROmmunity drinks in the atrium by Sitespect
Founded, organised and hosted by Ole Gregersen with DI Handel.
© Conversionboost 2013-2024
Event location:
Industriens Hus.
Rådhuspladsen.
H.C Andersens Boulevard. 18,
1553 København.
Ticket sales handled by Optuner.
CVR: DK21024341