What’s wrong with device experiences these days?
Why are they so poor?
Why do so many companies waste time here?
Craig uses his experience of modelling over 400 businesses to show you where common and costly mistakes are made. The mobile experience sucks. The customer experience sucks. It doesn’t work. It’s too hard to use. The text is too small. Nobody measures this happening. Nobody ever calls up to complain. Nobody does anything anyway.
Millions of people lose countless days to friction, poor design and frustrating moments on their devices – and it costs huge amounts of wasted money and time.
There may be thousands of things you can fix that look promising – but how do you know where to start? What if you could measure what sucked, where it sucked and how big the problem was? Using analytics data, research and tools – you can stop making excuses and start knowing exactly what device experiences to fix.
In this workshop, Craig will walk you through his technique for optimising product and device experiences. Using a combination of tools, research methods and analytics data, Craig will show you how to quickly expose device flaws that you can isolate and test. You’ll learn how to automate this complete process and build your own device experience model for any business.
You’ll also learn what tools Craig uses for testing and how we go about doing QA tests on websites (to expose device flaws) or running device tests before we launch AB tests. Since over 60% of tests carry performance, rendering or device issues when we test – this tells us that many AB tests are actually broken. Learn how to tell the difference and produce a testing list you can use in different scenarios and risk levels.
Craig has trained over 500 people on how to measure and optimise their product experience, finding 100M of ‘lost revenue’ using just one of the techniques you will learn. With reports, checklists, downloadable templates and toolkits – you can run this tomorrow at your office.
THE TOP 3 THINGS YOU WILL LEARN:
· How to segment your audience and device experiences to find opportunities.
· How to use inspection to analyse and prioritise these opportunities.
· How to test device experiences and automate your monitoring.
19. marts 2019
Rådhuspladsen · København