Ton is known for being the founding father of Online Dialogue – thought leaders in evidence based growth. Online Dialogue has been doing conversion optimization projects for over a decade now. They have been helping companies with high numbers of digital customers (like Conrad, Hostelworld, Hotelspecials, ING, Marktplaats (by Ebay), T-Mobile, and Randstad) to embed and maintain a high quality and effective experimentation program.
Ton himself has more than 20 years of experience in online optimization and he still helps and trains companies throughout the world to become really effective in evidence based growth. He is recognized worldwide as an influential thinker, writer and public speaker on conversion optimization and A/B-testing.
Ton hosts the A/B-testing mastery course on CXL, owns the ABtestguide.com platform en is also the founder of The Conference formerly known as Conversion Hotel.
Mogens is CEO and co-founder of Sleeknote, which is a tool that helps websites engage with their visitors and turn them into customers.
Mogens is moreover obsessed with user-research and he does a lot of presentations worldwide on how to apply findings in user-research to online stores.
He has done hundreds of usability tests and customer interviews during the past few years and has spend the last couple of years revealing how to beat large websites by understanding how to motivate your visitors and by competing on parameters where the big fish suck!
Lotte is part of mindberry a consultancy working out of Vienna Austria with pioneers in eCommerce and the retail industry, using the power of user insights, shopper psychology and conversion rate optimization to increase client revenue.
Over the years she and her partner in mindberry have perfected their methodology to understand and ultimately influence shoppers who otherwise won’t purchase – BEFORE they leave a shop or a website.
Christian Holst is the research direct and co-founder of the Baymard Institute, where he’ve spearheaded more than 42,000 hours of large scale usability and UX testing of the worlds largest e-commerce sites – findings currently used by 71% of all Fortune 500 e-commerce companies.
Christian has worked with SEO since the most important search engines were Alta Vista and Jubii. Today he leads a team of SEO and CRO specialists at IIH Nordic and advises some of the largest brands in Denmark on getting visitors to their websites and converting the visitors to customers.