Speakers and topics

Conversionboost Conference Copenhagen, March 19, 2024.
Experimentation & Conversion optimization.
Event from 9am to 6 pm. All in english.

Daphne Tideman

Growth Advisor at Growth Waves and consultant

"Your failed experiment is your biggest opportunity"

We’ve all heard it “we tried that, it doesn’t work.”. When we have a failed experiment, we are quick to move on. Sure, we try to create a growth mindset and talk about learnings, but the truth is we aren’t getting the most out of those experiments.

Growth experiments are like lemons. Just because not much comes out on the first squeeze, it doesn’t mean it’s a “dud lemon”.

Daphne started out as the 1st employee for RockBoost, a growth hacking agency. After consulting various startups and corporations for over five years (and helping RockBoost grow to 25 employees), she wrote a book about Growing Happy Clients.

Then she moved to the brand side, where she helped Braincare startup Heights, scaling it from £28K to £343K MMR in 18 months. Now Daphne helps the best eco-friendly & wellness D2C startups grow faster.

John Ekman

Conversionista Founder

"AI - the game-changing future of CRO"

The future of CRO is not between AI and humans. It is between humans that have AI-augmented superpowers and those who don’t. John will show us how we can use AI today with a structured non-panicked approach to the subject.

We will learn how AI could work for us by understanding the inner workings of generative AI, its impact on society and jobs, and finally, a demonstration of real world, right here right now examples of the use of AI in CRO.

John Ekman is the founder of Conversionista, Scandinavia’s #1 CRO agency. He is a celebrated speaker with a life-long mission to “Make really complicated stuff  fun and easy to understand.”

Abi Hough

Freelance CRO expert

"Have I got your retention?"

We’ll discuss why it’s not all about acquisition and how, if you play the game correctly, your customers can be your biggest advocates. But to keep them, you truly have to understand them. So how do you do that?

I am a freelance consultant that has worked in all thing’s optimisation for more than 20 years. I specialise in user research, functionality testing, quality assurance and evidence based heuristic analysis of websites and digital products, and have a keen interest is consumer psychology and buying behaviour.

I like to find the problems that no one else sees, and help resolve them to make better online experiences.

I have worked with an exhaustive list of clients including FTSE 100 members, major biotechnology companies and e-commerce giants.

Ashit Kumar

Growth Lead at Spotify

"Optimizing for Customer Lifetime Value"

In a world of economic uncertainty, when companies are pushing for sustainable growth, learn how we recalibrated our team’s mission towards experimentation for long term user growth. Some of the key themes that I will talk about in my session are:

How can a subscription-based business define and optimize Customer Lifetime Value (CLV)?
What is the significance of Guardrails in experimentation and how can they be chosen effectively?
What are some valuable insights that we have gained through our experiences?
What are Confounding Variables and how can they be accounted for in AB testing?
What are some common pitfalls and recommended best practices?

Ashit Kumar is a User Growth Lead at Spotify, in his day to day, he manages data instrumentation, workflows/pipelines and insight generation for all AB tests run within his team.

While he is very hands-on with technical tools, he often works with stakeholders all around Spotify to help them understand the value of experimentation and behavioral data. When he is not thinking about data, he is busy exploring new and emerging technologies and economic theories.

Arnoldo Cabrera

Global Digital Optimization Manager at IKEA

“Assembling experimentation at IKEA, three lessons of starting and running an experimentation program”

Arnoldo is an experienced online marketing professional with an extreme focus on delivering quality. His current assignment at IKEA covers CRO, SEO & SEM, he has a proven track record of enhancing the customer journey to drive conversions. Prior to IKEA, Arnoldo has worked across a variety of industries such as hospitality, online gaming, and IT Security. Since the beginning of 2000, he has been in the digital marketing area, with a highly focused expertise in multinational companies.

Natasha Senior

Senior Experimentation Manager at Sky

"Experimenting on the unconventional: Creating an experimentation program on reducing operational costs. "

Experimentation is not just about increasing conversion rates on your website, experimentation can be used across multiple channels, departments, and metrics. Natasha will talk about how Sky have built an experimentation program focused on reducing calls in the contact centre and the impact that has had on operational costs and grown their culture of experimentation.

Natasha has been working within the rapidly changing world of Experimentation for 8 years. Natasha has worked at Sky for the past 5 years, where life here began as an Experimentation Analyst, growing into her current position of running the Experimentation Programme across the Team.

With a strong passion for data, research, and everything experimentation; Natasha is known for her desire to educate others and spread the message of Experimentation and its many benefits far and wide.

Bart Schutz

Chief Evidence Officer

"Evidence & Ethics Everything; Boosting growth and impact by better understanding the mechanisms of statistics and positive behavioral change."

Following in the footsteps of fast-growing big tech, more and more organizations are fully embracing digital experimentation as a means to achieve disruptive growth. Rapid A/B testing drives fast, iterative and stat-sig business decisions. But as Bart will show us, many of these decisions are wrong and some are even unethical.

Your experimenting organization is way more ineffective or even harming people than you probably think. Bart reveals the tip of the iceberg about how this happens and what to do about it. Because -when done right- experimenting faster, cheaper and better is certainly the way to achieve a disruptive positive impact on people, planet & profit.

Bart Schutz is a renowned consumer psychologist, growth specialist and keynote speaker on changing human behaviour and digital experimentation. For over 20 years he has been helping organizations grow their positive impact on people, planet & profit by building purpose & evidence-driven company cultures.

Bart founded 1) CRO agencies OnlineDialogue.com & TeamCROco.com, 2) Ulaya.com (Wildlife Safaris in Europe), and 3) The ‘Social & Economic Psychology’ section within the Dutch Institute for Psychologists and 4) The Dutch ‘Climate & Behavioral Change expert group’. Moreover, he is a guest lecturer at various universities and business schools and a member of the advisory committees for the Dutch Consumer Markets Authority and the Financial Markets Authority.