Since 2010, the konversionsKRAFT team in Germany has been storing all results from their A/B tests in a database. Now, 12 years later, the database has a couple of thousand entries. Most of the experiments are about applying psychological principles to ecommerce websites.
In his talk, André reveals some precious insights and easy-to-apply treatments he has found inside his database.
Co-Founder of Global Optimization Group and konversionsKRAFT, Author, University Lecturer, Speaker, Entrepreneur, Growth Marketer, Blogger, Consultant, Enabler.
He has worked in the ecommerce optimization industry since 1996 when founding Web Arts AG. Today, with nearly 85 consultants, designers and conversion experts, Web Arts is the leading conversion optimization agency in Germany.
Andrés personal focus is on combining qualitative research (user testing) with consumer psychology, behavioral economics and game theory to deliver most effective optimization hypotheses that will be validated with a/b testing.