Please allow for changes to the agenda
The time has come. You are ready to boost your conversion rates.
Sign in and step up your game. Fasten your seatbelts and here we go!
Log in to sli.do – Use event code “cb20” on the event day for questions, polls and more.
Welcome you all to a day of on-site conversion experiences.
Enjoy sitting at our large round tables, with ample room for your laptop, notes, drinks and ambitions. Let the show begin.
Even the biggest online stores in the world make huge mistakes online regarding usability and conversion optimization.
I’ve been user testing the five biggest online stores in the five biggest industries, such as Amazon, Zalando, Asos, Wish, AliExpress. This means I’ve seen with my own eyes what works and what doesn’t work. Also, what you can copy and what you should never consider implementing.
Expect a presentation full of practical cases and takeaways both for desktop and mobile.
Your ecommerce conversion rate and lead-to-sale rate wants your attention. It wants you to stop looking at Google Analytics data, test data and tool data. It wants you to analyze your customer data instead, segmenting your customers and use these insights to improve your performance.
Who are your best costumers? What are the buying patterns and buying behaviour? From this discovery you will know where to optimize.
And this relates not only to ecommerce, but is also highly relevant for lead generating businesses. Get inspired on how to increase your conversion rate from lead to sale.
More coffee please! (and get to know people at your table)
To help us grow our clients’ businesses, we carry out extensive research. In doing so, we have discovered one simple method that almost always reveals an easy way to increase a company’s sales. It works like magic on any business. It is: research to understand the assumptions in the minds of non-buyers.
In this talk, we’ll share insights from our own client projects to show:
The overall user experience and user signals are becoming more and more important ranking factors in Google’s search engine algorithm. Google is no longer just ranking websites based on content and links but is also collecting data on how people are interacting with your website, how long time a user spends on your website and if they return to your site.
This implies that some of the insights and methodologies we have used as CRO specialists can now be used in your SEO strategy as well. In this presentation Christian will go through some of the UX elements that affects search engine rankings, and talk about why CRO is more important than ever before.
Just step out in to the beautoful atrium of Industriens Hus and enjoy their great buffet skills. We know from last year: It’s very tasty.
Conversion Rate Optimization and Digital Experiments, mostly A/B-testing, have been the holy grail for data-driven marketers in the last 10 years. Finally, we are really able to understand what makes a difference and what doesn’t.
This field of work has grown (or will soon, in your company) from a small MacGyver practise to a dedicated A-team. A multi-disciplinary team that tries to grow the company by running as many digital experiments as possible. A maturity step most of us have been hoping for in the past few years, and it’s happening! But in the way it’s mostly evolving…. it won’t survive. It will not lead to the whole company embracing CRO.
At Conversionboost Ton will share his learnings and failures to give you some inspiration on how to grow optimization in your company.
Or coffee – but definitely something for your sweet tooth…
Become A Better Marketer By Overcoming Confirmation Bias Have you ever resisted or ignored a piece of information because it posed a threat to your worldview? If you answered “yes,” you’re like most other human beings on the planet. In fact, according to the last 40 years of cognitive research, favouring information that confirms your worldview is extremely common human behaviour. Unfortunately, being biased towards information that confirms what we already believe often leads to errors in judgment and costly mistakes in marketing. But how can we overcome this?
During this session you’ll learn:
March 17 · 2020