Agenda September 15th

Please allow for changes to the agenda


Registration is open from 8.30

The time has come. You are ready to boost your conversion rates.
Sign in and step up your game. Fasten your seatbelts and here we go!

Log in to – Use event code “cb20” on the event day for questions, polls and more.


Putting sales back in your marketing 2020

Ole Gregersen · Conversionboost founder

Welcome you all to a day of on-site conversion experiences.

We have to sit a meter apart, but that does not stop us from improving conversions. Let the show begin.


cboost speaker Mogens Møller

Website Best Practices

Mogens Møller · CEO and founder of Sleeknote

Even the biggest online stores in the world make huge mistakes online regarding usability and conversion optimization.

I’ve been user testing the five biggest online stores in the five biggest industries, such as Amazon, Zalando, Asos, Wish, AliExpress. This means I’ve seen with my own eyes what works and what doesn’t work. Also, what you can copy and what you should never consider implementing.

Expect a presentation full of practical cases and takeaways both for desktop and mobile. 


Higher conversion rate with customer segmenting model and insights

Jacob Kildebogaard · Media Director, partner / COO at Ambition

Your ecommerce conversion rate and lead-to-sale rate wants your attention. It wants you to stop looking at Google Analytics data, test data and tool data. It wants you to analyze your customer data instead, segmenting your customers and use these insights to improve your performance.

Who are your best costumers? What are the buying patterns and buying behaviour? From this discovery you will know where to optimize.

And this relates not only to ecommerce, but is also highly relevant for lead generating businesses. Get inspired on how to increase your conversion rate from lead to sale.


First Short Break

More coffee please! (mingle – but keep your distance 🙂


cboost speaker 2020 Lotter Larsen

How to increase conversions with the help of non-converting visitors

Lotte Larsen · Partner at mindberry

To help us grow our clients’ businesses, we carry out extensive research. In doing so, we have discovered one simple method that almost always reveals an easy way to increase a company’s sales. It works like magic on any business. It is: research to understand the assumptions in the minds of non-buyers. 

In this talk, we’ll share insights from our own client projects to show:

  • Concrete examples of how we use user research to find out about conversion obstacles
  • Situations where visitors seemed to be saying No, yet were really saying something else.
  • Tips on how to get back actionable information to improve conversions.
  • “Golden questions” that we use to reveal exactly why visitors aren’t converting


Conversion Rate Optimization – The Secret Sauce of SEO

Christian Doeleman-Lassen · Head of SEO & CRO at IIH Nordic

The overall user experience and user signals are becoming more and more important ranking factors in Google’s search engine algorithm. Google is no longer just ranking websites based on content and links but is also collecting data on how people are interacting with your website, how long time a user spends on your website and if they return to your site.

This implies that some of the insights and methodologies we have used as CRO specialists can now be used in your SEO strategy as well. In this presentation Christian will go through some of the UX elements that affects search engine rankings, and talk about why CRO is more important than ever before.


Lunch time

Just step out in to the beautiful atrium of Industriens Hus and enjoy a great lunch. 


cboost speaker 2020 Christian Holst

Findings from Testing the Worlds Leading Mobile E-Commerce Sites

Christian Holst · CEO and Research Specialist at Baymard Institute

Christian Holst is the research director and co-founder of the Baymard Institute, where he’ve spearheaded more than 42,000 hours of large scale usability and UX testing of the worlds largest e-commerce sites – findings currently used by 71% of all Fortune 500 e-commerce companies. In his talk Christian will share some specific mobile test findings and insights on mobile user behavior, that most sites struggle with getting right.


From 1 CRO team to the whole company embracing CRO

Ton Wesseling · Evidence based growth at Online Dialogue

Conversion Rate Optimization and Digital Experiments, mostly A/B-testing, have been the holy grail for data-driven marketers in the last 10 years. Finally, we are really able to understand what makes a difference and what doesn’t.

This field of work has grown (or will soon, in your company) from a small MacGyver practise to a dedicated A-team. A multi-disciplinary team that tries to grow the company by running as many digital experiments as possible. A maturity step most of us have been hoping for in the past few years, and it’s happening! But in the way it’s mostly evolving…. it won’t survive. It will not lead to the whole company embracing CRO.

At Conversionboost Ton will share his learnings and failures to give you some inspiration on how to grow optimization in your company.


Afternoon Tea

Or coffee – but definitely something for your sweet tooth…


Guess the Test Special

How good is your gut?

We do live split-testing results together – with special guest Deborah O’Malley from  – find out how good your are at predicting proven split test results.


Your Brain Is Lying To You

Michael Aagaard · Senior Conversion Optimizer

Become A Better Marketer By Overcoming Confirmation Bias Have you ever resisted or ignored a piece of information because it posed a threat to your worldview? If you answered “yes,” you’re like most other human beings on the planet. In fact, according to the last 40 years of cognitive research, favouring information that confirms your worldview is extremely common human behaviour. Unfortunately, being biased towards information that confirms what we already believe often leads to errors in judgment and costly mistakes in marketing. But how can we overcome this?

During this session you’ll learn:

  • The facts about confirmation bias and why it is such a dangerous pitfall for marketers
  • A framework for becoming aware of and overcoming your own confirmation bias
  • Hands-on techniques for cutting through the clutter and getting information rather than confirmation

- 16.15

See you next year!

No hugs, but lots of love!

© Conversionboost 2020


September 15 · 2020
Industriens Hus