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Agenda March 15th

Please allow for changes to the agenda, we are merely humans…
All talks are in english.


Registration is open from 8.00

The time has come. You are ready to boost your conversion rates.
Sign in and step up your game. Fasten your seatbelts and here we go!


Celebrating 10 years of Conversionboost

Ole Gregersen · Conversionboost founder

So many websites yet to improve. So many conversions, so much revenue.
It is time to sit down and let inspiration flow into your brain. 

We are honored that you chose to spend the day with us. Now enjoy!


Speaker: Brian Massey

Behavioral Science for Landing Pages

Brian Massey · Conversion Scientist at Conversion Sciences

All the way from Texas. With a lab coat and a mission!


Introducing Historian, a CRO tool start-up

Historian founders

Historian will keep an constant eye on the website, looking for changes to the site itself as well as changes in user behavior, it automatically generates insights. For instance, “The changes made to the front page on the 2nd of February resulted in a 12% higher conversion rate for traffic landing on it”. These insights are pushed in social stream format, with the possibility of drilling down and further analyzing.


First Short Break

OMG! You are actually networking IRL!


Speaker: Erin Weigel

Concept != Execution

Erin Weigel · Senior Design Manager at Deliveroo

In this talk Erin shares what she learned after running over 1,200 experiments – complete with examples of what worked and why things failed.


Speaker: Paul Crisp

Optimizing now | Sear your organization with real ROI

Paul Crisp · CMO at Symplify

Optimizing and A/B testing is widely known to go hand in hand. It’s a failsafe way of making the most out of your money. However, how often do you step outside of the box that is your website and get other parts of the organization involved? Is your CRO team working only with A/B testing and experimenting or are you making sure everyone is involved?

In order to truly take advantage of A/B testing, it is important to remember that it is also a crucial part of working data-driven across the entire organization. We will talk about this and how you can involve more parts of your organization in your A/B testing and experimentation so that your entire business becomes truly data-driven. Including real-world use cases and examples.


Lunch time

“Uden mad og drikke, dur helten ikke” – is the danish saying. It’s all about heros, food and how those two goes to together in the pursuit of success. 


Speaker: Gunnar Griese

What every CRO-specialist should know about GA4

Gunnar Griese / Christian Doeleman-Lassen · IIH Nordic

Are you ready for the newest version of Google Analytics? GA4 is replacing Universal Analytics, and a lot has changed. As a conversion specialist you should adapt to a new way of setting up events and conversion tracking, get used to new metrics and a new interface.

The interesting part is that GA4 also brings a lot of new features which should interest any CRO-specialists. Gunnar and Christian from IIH Nordic will present some of the most interesting ones, like the new Explore feature and machine learning audiences.


Speaker: Patrick Olsen

How to sustain CRO as a successful channel in an organization

Patrick Olsen · Growth.Studio

Do you realize what you are missing out on by not having CRO as a lasting part of your organization?

In this talk, Patrick will give you an introduction to why CRO can be an invaluable part of your business, based on 13 years of experience in the field. He will also share concrete steps on how to integrate CRO successfully in your organization.


Afternoon Tea

Hey, where’s the cake? Surely, there is cake. Ah, there it is.


Speaker: André Morys

Behavioral Sciences: 10 Behavior Patterns for E-Commerce Growth

André Morys · CEO at KonversionsKRAFT

Since 2010, the konversionsKRAFT team in Germany has been storing all results from their A/B tests in a database. Now, 12 years later, the database has a couple of thousand entries.

Most of the experiments are about applying psychological principles to ecommerce websites.

In his talk, André reveals some precious insights and easy-to-apply treatments he has found inside his database.

- 16.00

Bye bye: We hope you enjoyed the show

We will want to see you next year...

© Conversionboost 2022


March 15 · 2022
Industriens Hus